Mastering Design with Technical Expertise and Creative Innovation

Mario Batres is a highly skilled graphic designer and art director, known for his comprehensive technical knowledge and innovative creative approach. His diverse skill set enables him to initiate projects by crafting creative briefs, constructing storyboards, and refining visuals to completion. Mario’s storytelling and creativity ensure that his work remains compelling and unique. He has successfully managed large-budget integrated marketing campaigns, maintaining message consistency and cohesiveness across all touchpoints.

Throughout Mario’s professional career, he has guided web properties for renowned brands such as Citrix, Sony, Ford, Warner Records, Paramount/Viacom, and Kraft/Post, achieving significant commercial success. As the lead designer for GoToMeeting, Mario played a crucial role in brand development, significantly contributing to the product’s awareness and growth. His experience as an art director on commercial shoots has demonstrated his ability to lead creative teams and oversee visual direction effectively.

Mario is a highly organized and detail-oriented collaborator, capable of overseeing projects and seamlessly transitioning them from the conceptual phase to delivery. He has initiated branding exercises to create new visual identities or update established brands, working closely with key stakeholders to deliver comprehensive style guides and brand charters. His awareness of social media marketing trends allows him to create visually arresting content that resonates with online audiences. Mario actively follows emerging trends, including artificial intelligence (A.I.), ensuring that his work remains innovative and relevant. He excels as a communicator and partner, fostering strong relationships with stakeholders and co-workers while maintaining a steadfast focus on quality.